Coca-Cola unveils a new bottle design featuring a comfortable grip texture. Their challenge was simple: make people aware of the new bottle design. However, their approach was quite interesting; instead of simply promoting the new product through banal, 2-dimensional print ads, Coca-Cola decided to make consumers interact with the advertisements. This led to the development of a fully velcro covered poster to which people would literally “stick” when they got too close. “People literally hooked to the campaign” and the result was a steady 3.8% brand growth in France.
Brutally simple, refreshingly original and highly effective. 8/10