When Sony came to Fallon London with their new Bravia TV, they had one message to convey…color. The creative team at Fallon quickly disregarded every conventional method with which to portray that. Their thinking took them to a whole new level of originality and what some might even call, insanity. With San Francisco as the venue for the feat, Fallon made use of the city’s many hills as well as the well known phenomenon of gravity. By releasing over 250,000 kaleidoscopic bouncy balls, the agency created the most vivid and colorful spectacle the city (as well as the ad world) has ever seen.
Sony Bouncy Balls Video