Archive | February 2012

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Coca Cola grip bottle

Coca Cola grip bottle

Coca-Cola unveils a new bottle design featuring a comfortable grip texture. Their challenge was simple: make people aware of the new bottle design. However, their approach was quite interesting; instead of simply promoting the new product through banal, 2-dimensional print ads, Coca-Cola decided to make consumers interact with the advertisements. This led to the development […]

Sony Bouncy Balls Video

Sony Bouncy Balls Video

When Sony came to Fallon London with their new Bravia TV, ¬†they had one message to convey…color. The creative team at Fallon quickly disregarded every conventional method with which to portray that. Their thinking took them to a whole new level of originality and what some might even call, insanity. With San Francisco as the […]

Sony Paint

Sony Paint

(Source: http://www.youtube.com/)