Archive | February 2012

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Coca Cola grip bottle

Coca Cola grip bottle

Coca-Cola unveils a new bottle design featuring a comfortable grip texture. Their challenge was simple: make people aware of the new bottle design. However, their approach was quite interesting; instead of simply promoting the new product through banal, 2-dimensional print ads, Coca-Cola decided to make consumers interact with the advertisements. This led to the development […]

Sony Bouncy Balls Video

Sony Bouncy Balls Video

When Sony came to Fallon London with their new Bravia TV,  they had one message to convey…color. The creative team at Fallon quickly disregarded every conventional method with which to portray that. Their thinking took them to a whole new level of originality and what some might even call, insanity. With San Francisco as the […]

Sony Paint

Sony Paint

(Source: http://www.youtube.com/)